Launch in 2020

Let’s quietly launched in 2020 to learn more about how people create events and how we can help.

We say “quietly” because often there is a big marketing campaign and celebration associated with a launch. But it was actually a small transition. We were already up and running, just in Beta apps, so it wasn’t on the market. You had to get it through a private invite.

Being a user on Beta was not easy. You had to give me your name and email and we register you and then you get a special link. So if getting an individual signed up was hard, getting a group to sign up was even harder.

That being said, we had some early adopter groups that were consistently creating events. And we learned from those first users.

However, being in a beta form prevented the app from spreading naturally. (You can’t ask your friend at a party to send their email to me, etc.) So, we “launched” which just meant publishing the beta apps. It didn’t seem like a big deal.

Before this point, we were an app: a mobile-only service. At launch, we also introduced our web app. This enabled people to use the Let’s service without installing it — and sadly, many people did not want to “install another app”.

We started as https://www.yeahlets.xyz/ but we changed it to https://www.yeahlets.com shortly after because Google Workspace enables you to get an email domain and a web domain with one purchase.

We are starting this blog a bit late. As of writing in 2023, we see that over the last three years, the number of confirmed events has increased. This is great news.

We have much more to share. So stay tuned.

Thanks,

Colin

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